About Newsad

With over three decades of experience in the home appliance industry, New Sad Acopart Company is the official representative of two German brands BEEM and Hönira in Iran. At New Sad, we believe that the joy of life lies in paying attention to detail and quality. From BEEM precision coffee makers to Hönira modern home appliances, our goal is to provide a different experience of German performance, design and durability. Our expertise in introducing the latest technologies, new lifestyles and choosing high-quality European products means that families in Iran experience the same sense of confidence and assurance that reputable German brands are known for worldwide. At New Sad, we do not just sell products, but are a reliable companion for Iranian homes with advice, after-sales service and close contact with customers.